At the beginning stages of researching a brand name, we had asked ourselves, what does it actually mean to be selective? To us? It means that you have a choice. A choice to press on, regardless of the circumstance, a choice to push through the pain when giving up seems to be the only viable option.
Let's be honest, life can hit you with a ton of bricks, but it’s ultimately up to us to stay focused, regain our strength and channel our inner beast in order to overcome adversity. Through experience, we have the ability to learn and grow from our past mistakes, become resilient and empowered.
The Ë in our logo represents empowerment. It also represents one’s ability to gain resilience through each season in life. In order to be empowered, we must set our goals and intentions, hold ourselves accountable and act on our own authority!
Our brand is 100% eco- friendly. What does that mean? We offer sustainable products to cut back on the carbon footprint around the world! Made with YOU in mind, our brand gets that sustainability really does matter!
Our brand ambassador program is for people who love our brand and share our brand message of kindness and positivity. We will give you an opportunity to connect with people around the world, earn cash rewards, and have your content reposted on our social accounts and website!